Business Survival During a Pandemic:Tips for Businesses

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How is your business holding up during the current world pandemic? Are you looking for business survival tips to help you during the Coronavirus Pandemic in Kenya? The Corona Virus, also known as the Covid-19, is bringing the world of business down to its knees. The pandemic hit the Kenyan economy even before the confirmations of infections in the country.

Covid-19 spreads faster hence forcing governments to restrict public gatherings to avoid the spread of the disease. Schools and learning institutions are closing down, and people are encouraged to work from home. It can be quite challenging for businesses. Sales will drop if complete shut down takes place. Also, it may affect your business if people stay at home.

Here are the tips to help your business survive during this pandemic.

  • Put more effort into hygiene at the workplace.

As a business owner, you need to be at the forefront of the war against the deadly virus. One of the ways to combat the disease is by prioritizing hygiene at the workplace. Ensure there are enough water, soap, and hand sanitizers at the place of work. Create awareness of the importance of cleaning hands and ensure that your employees and customers clean and sanitize their hands to keep safe.

Additionally, ensure that people avoid contact with each other. Discourage handshakes, and touching of the face. You can also ensure that constant disinfection of contact places like doorknobs, furniture, electronics, and handrails. This way, you provide your safety and the safety of people around your business like your employees and clients. 

  •  Discourage in-person meetings.

At all times, ensure that there are no in-person meetings. You can use online conferences to hold your meetings and discuss things with your employees. You can use forums like WhatsApp, and videoconferencing instead of traditional in-person meetings. Under unavoidable circumstances, ensure that the physical meetings are short and encourage the people attending to keep a distance from each other and use non-contact forms of greeting. Additionally, avoid crowds in the workplace like workrooms—ban travels, training, and seminars during the pandemic period.

  • Have transparent communication.

Covid-19 is affecting everyone in the world. It is crucial for you as a business owner to have transparent communication between you, your employees, and customers. Let people concerned about your business know about the changes happening due to the Coronavirus pandemic in Kenya. Don’t panic, but take swift measures to ensure safety. You can share with your employees and customers the strategies you are putting in place to mitigate the pandemic. People will appreciate your efforts and will corporate with you in minimizing the risks of spread. You can notify your customers when you are out of stock.

  • Offer flexible working time to your employees.

All learning institutions are closing and this means that working parents will have to adjust their schedule to accommodate their children’s needs. You can work out a flexible schedule so that your employees may be able to take care of their children or organize for someone to help and also be able to make it work. A pandemic period like this calls for more of your understanding as a business owner. 

  • Consider working from home.

Another step you can take to ensure that your business survives during this pandemic is to consider working from home. The good news is that the epidemic is happening at a time when technology is a notch higher. You can encourage work from home where possible to mitigate the risks of coronavirus. There is a vast number of remote workers at the moment, meaning that there are tools and programs you can use to execute remote working for your business. Tools like emails, video calls, and online meetings can help you, and your team meets work demands remotely. You can draft a remote work guideline to ensure that your organization meets your expectations.

  • Start selling online as a strategy for business survival during a pandemic.

Should the pandemic here in Kenya force the government to implement a complete shutdown, it means that you will not have foot traffic to your store. So, what is the next step? Use the online selling strategy. Selling online not only helps you sell more during the Covid-19 pandemic but also combats the risk of infection. You can use social media to sell or create an online store for your business. The best thing about this strategy is that you can use it even after the pandemic period. Your customers can make purchases online, and you set up deliveries. Also, you can hire an expert to create an application where customers can purchase your products. An online selling strategy will help you reduce losses and help your business to survive this tragedy.

  • Introduce cashless payment systems to your business.

Notes and coins are one of the mediums of virus transmission. Combat this challenge by introducing cashless payments like the use of mobile money like the M-pesa and the use of bank cards. This system helps you conduct business transactions without worrying about Coronavirus in Kenya.

  • Create a long-term plan.

No one knows when the current pandemic will end. Statistics, according to Small Business Trends, show that 27% of businesses expect a slow economic impact due to the virus. You need a long term plan to guarantee your business’s survival during the pandemic period. Discuss with your business partners on how to cope with such events in the future. Also, talk to your suppliers to learn about any new changes that may affect your business. Another part of a long term strategy is to take business insurance. Business interruption insurance is a policy that covers your business in the event of loss of profits in the event of a disaster. This type of system will help you pick up after a pandemic. 

Your business can survive the Coronavirus pandemic.

A pandemic period like the Coronavirus pandemic is challenging and pushes the economy to its limits. Take the necessary measures to guarantee your business survival during the coronavirus pandemic in Kenya. Do you have other strategies on how small businesses can stay afloat during a crisis? 

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